Using SmartSend, Automatic Send-Time Optimization

DWQA QuestionsCategory: Best PracticesUsing SmartSend, Automatic Send-Time Optimization
Charley Support Staff asked 4 years ago
1 Answers
Best Answer
Robert Thanh Parker Staff answered 4 years ago

What is SmartSend?

If you don’t have a Charley Email Marketing Platform account yet, get started with a free or premium account.

SmartSend removes the guesswork from figuring out the best time to send your email campaigns. Utilizing our extensive visitor tracking, SmartSend automatically schedules the delivery for each list subscriber based on when they’ve historically opened your emails. For recipients who are new or haven’t opened an email campaign previously, SmartSend will utilize times they’ve been active on your website (tracking pixel required). If a recipient hasn’t visited your site or previously opened or clicked on one of your emails, then the campaign will deliver as normal at the scheduled time when the campaign is set to go out.

Please keep in mind that the SmartSend option can take up to a full 24 hours to complete. When using the Recycler campaign option with SmartSend, it’s important to know NOT schedule the Recycler to go within that 24 hour SmartSend delivery period. Doing so could result in an overlap, with the Recycler starting to send out follow-up emails before SmartSend has completed  the delivery of the initial set of emails.

smart send for announcement

For example:
Mailing 1 is sent out immediately to Jane and John. Jane opens her email at 8:30am and John doesn’t open his email.

Two days later you set up Mailing 2, and Mailing 2 now has SmartSend turned on. You schedule this email to go out at 10pm. John will receive Mailing 2 as soon as the mailing is processed at 10pm because there is no record of him opening prior emails. Jane, however, won’t receive the email until 8am the next morning since records show she opens her emails around this time.

Emails are delivered on the hour. When SmartSend is in use, timing is rounded down to the nearest hour; e.g. Tim opened his last email at 9:45am – SmartSend will schedule him for a 9am delivery.

SmartSend Email Confirmation

When you receive your email confirmation that a mailing was sent, you’ll notice three numbers:

delivered

  • Processed: The number of emails processed on your list. This is usually your total number of list subscribers.
  • Delivered Immediately: The number of emails delivered at the time of scheduled delivery (using either SendNow or Schedule).
  • Scheduled Deliveries: The number of emails scheduled to deliver using SmartSend. If SmartSend is not used, or if the list contains new subscribers, this number will be zero.