What is SmartSend?
SmartSend removes the guesswork from figuring out the best time to send your email campaigns. Utilizing our extensive visitor tracking, SmartSend automatically schedules the delivery for each list subscriber based on when they’ve historically opened your emails. For recipients who are new or haven’t opened an email campaign previously, SmartSend will utilize times they’ve been active on your website (tracking pixel required). If a recipient hasn’t visited your site or previously opened or clicked on one of your emails, then the campaign will deliver as normal at the scheduled time when the campaign is set to go out.
Mailing 1 is sent out immediately to Jane and John. Jane opens her email at 8:30am and John doesn’t open his email.
Two days later you set up Mailing 2, and Mailing 2 now has SmartSend turned on. You schedule this email to go out at 10pm. John will receive Mailing 2 as soon as the mailing is processed at 10pm because there is no record of him opening prior emails. Jane, however, won’t receive the email until 8am the next morning since records show she opens her emails around this time.
SmartSend Email Confirmation
When you receive your email confirmation that a mailing was sent, you’ll notice three numbers:
- Processed: The number of emails processed on your list. This is usually your total number of list subscribers.
- Delivered Immediately: The number of emails delivered at the time of scheduled delivery (using either SendNow or Schedule).
- Scheduled Deliveries: The number of emails scheduled to deliver using SmartSend. If SmartSend is not used, or if the list contains new subscribers, this number will be zero.