Tagging Charley email marketing campaigns for Google Analytics

DWQA QuestionsCategory: Reporting and AnalyticsTagging Charley email marketing campaigns for Google Analytics
asked 5 years ago
1 Answers
answered 5 years ago

Using Google Analytics UTM codes in Charley Emails

Enabling Google Analytics tracking codes for Charley campaigns is simple. Create a URL with the necessary campaign parameters (which we’ll discuss below), and when visitors start clicking through, you’ll start to see visitor information come into your Google Analytics like where did they click from, which campaign got them there, and more.

Setting up the right parameters is as easy as using Google’s URL Builder. You can find it here.

Let’s take a look at an example we made using the URL Builder Form.


You’ll see that we’ve entered our URL as well as the required fields for Campaign Source, Medium, and Name.

When you click the Generate URL button at the bottom of the form, it’ll produce your URL with the parameters you’ve specified. This is for what we’ve specified in the above screenshot: http://www.charley.io/?utm_source=charley&utm_medium=email&utm_campaign=make%20your%20message%20heard

Information and Examples for each Parameters

Read more about how you can use each parameter. This information is brought to you by the Google Support site found here.

  • Campaign Source utm_source: Required. Use utm_source to identify a search engine, newsletter name, or other source.
    Example: utm_source=charley
  • Campaign Medium utm_medium: Required. Use utm_medium to identify a medium such as email or cost-per- click.
    Example: utm_medium=cpc
  • Campaign Term utm_term: Used for paid search. Use utm_term to note the keywords for this ad.
    Example: utm_term=running+shoes
  • Campaign Content utm_content: Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
    Examples: utm_content=logolink or utm_content=textlink
  • Campaign Name utm_campaign: Required. Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
    Example: utm_campaign=spring_sale