Why aren’t ‘processed emails’ and ‘sent emails’ the same?
If you’ve recently sent an email campaign through Charley you may have gotten a confirmation email with:
The campaign “Campaign-Name” successfully processed 100 emails! 90 were sent immediately, and 0 are scheduled to deliver over the next 24 hours via Smart Send.
So why is the number of emails sent less than those that are processed?
Let’s take a quick look at how Charley works:
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The total number of processed emails are the gross sum of all emails your mailing is addressed to.
If you are sending to more than one list, it will include all emails from the combined lists.
1. During the sending process, we then de-duplicate (i.e. we only send one email for each email address per campaign). So if a visitor belongs on two lists, they’ll only get one email. That’s one reason for the discrepancy.
2. Subscriber is on a list but could have opted out of your mailings and/or they’re on the ‘Do-not-email blacklist’. This could be because they clicked on an opt-out link in a transactional email, reported you as spam, previously used an email address that bounced, etc.